Choose one primary action
Should visitors request a quote, book a visit or buy a product? Put that action at the centre of the page structure. A page trying to do everything often makes the next step harder to find.
Prepare the evidence
Collect accurate service information, original photographs and approved examples of your work. Do not fill gaps with invented client names or claims. List missing content so it can be gathered before launch.
Map the essentials
List the pages, forms and integrations you actually need. Separate launch requirements from future additions, and decide who will provide and approve the content.
Agree how to review
Set review milestones for structure, design and the finished build. Test the core visitor journey on a phone, including navigation and any enquiry steps.